Wet n Wild Photo Focus Dewy Liquid Foundation, Soft Beige

The newest innovation to the cult-favorite photo Focus franchise: the dewy foundation. Formulated to deliver a natural, all-day wear, this weightless and super-nourishing foundation is silky and creamy, with buildable coverage from medium to full. Ideal for normal to dry skin types, the moisturizing formula blends seamlessly, blurring imperfections and minimizing the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.

Our high-performing, skin-perfecting foundation is formulated with a matte, light-diffusing complex to help prevent white cast in photos and deliver a radiant-looking complexion. Color-matched for all undertones with a matte, second-skin finish, this foundation provides buildable coverage for a flawless-looking complexion in any kind of light. From bronzer and blush to primer, highlighter, natural finish powder, and concealer, we've got you covered and photo-ready for your next big thing. You've met your true makeup match.

We are 100 percent cruelty-free, and always have been. We also carry vegan makeup and tools such as foundation, nail polish, contour palettes, lipstick, and makeup brushes. We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, and economic statuses. No matter who or where you are in life, we have a product for you. Stay wild.

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