Hydrating Face Primer for Flawless, Long-Lasting Makeup

e.l.f.'s Hydrating Face Primer is your secret weapon to achieving a flawless complexion. When applied before makeup, this base will provide your face with a baby-soft finish, filling in pores, imperfections, and wrinkles. The primer preps your skin with a smoothing layer, making it the perfect base for a light powder application or a fuller coverage makeup look.

Proud to be 100% vegan and cruelty-free worldwide, e.l.f. democratizes the best of beauty, inspiring every eye, lip, and face. From the early explorer to the trend-obsessed beauty junkie, whether glam or bare-faced, minimalist or maximalist, e.l.f. caters to every look in between, celebrating the infinite originality that makes you unique.

PRIMER FOR LONG-LASTING MAKEUP: This e.l.f. primer transforms your face into a flawless, smooth canvas, ideal for long-lasting makeup application.

HYDRATING FORMULA: Infused with grape and vitamins A, C, & E, the formula helps boost complexion and hydrate your skin.

GREAT FOR ACNE-PRONE SKIN: Suitable for acne-prone, combination, and oily skin types.

PERFECT PAIRING: Pair with the e.l.f. Flawless Finish Foundation or Camo Concealer for an all-day satin finish.

SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don't—all at good-for-you prices. Every e.l.f. product is 100% cruelty-free and vegan.

e.l.f. makes the best of beauty accessible to all, empowering you to express your originality. Whether you're an early explorer or a trend-obsessed beauty junkie, e.l.f. celebrates your unique look, from glam to bare-faced, minimalist to maximalist, and every style in between. With skin-loving ingredients and a commitment to being 100% vegan and cruelty-free, e.l.f. is the brand that puts your well-being first, without compromising on quality or affordability.

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