ELF Power Grip Primer + 4% Niacinamide for Hydrating Face

Your skin's future looks bright - your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish. All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan and triclocarban. Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.

The Power Grip Primer is now infused with skin-loving niacinamide, which helps to even out skin tone and brighten the complexion, while also providing lasting power for your makeup. The gel-based formula smooths and brightens the look of dullness, creating a dewy, glowing finish that is ideal for all skin tones.

To use, apply the primer evenly to your face using your fingertips, allowing it to melt into the skin for even coverage. The warmth of your fingers will help the product to set, and you can then proceed with applying your makeup.

All e.l.f. products are made with skin-loving ingredients, without the inclusion of phthalates, parabens, nonylphenol ethoxylates, triclosan, or triclocarban. Additionally, the brand is 100% vegan and cruelty-free, with Leaping Bunny Certification, demonstrating their commitment to ethical and sustainable practices.

When it comes to your skin's future, the Power Grip Primer is a game-changer. Its ability to smooth, brighten, and grip makeup, combined with its skin-loving ingredients and cruelty-free status, make it a must-have in any beauty routine. Embrace the power of kindness and let your skin shine with this transformative primer.

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